OUGD603: Brief 8 / Reflect / Leeds Student Union

Reflect – Leeds Student Union – Live Brief

The Reflect brief for LCA End of Year Party, was a chance for me to do a quick live brief! I found out about the brief late, which only gave me the afternoon to complete a poster. I enjoy working under pressure and from my experience of working industry you do only have short timeframes to complete things. Being able to work under pressure and priotise work is something I pride myself on.

I looked at posters produced in 1990s such as posters for Fantazia Raves. They are a great example of visual imagery and surrealism! As I only had an afternoon, I had to source my own imagery instead of creating my own. By using 90’s imagery it was relevant as the 90’s seems to be back in fashion.

The brief improved on my layout and type skills. I wanted to create a contemporary modern poster with an element of interest by using eye-catching surreal imagery. I wanted the type to be clear and easy to read as well as appealing to my target audience of designers and creative students, sometimes simple works best. I wanted all the information to be clear and easy read with the sponsors at the bottom.

From my final entry to Leeds College of Art Student Union you can see I have kept to a clear and minimal design, this is because I am appealing to a creative young audience of designers. Despite only spending an afternoon on this brief I am happy with what I have produced, especially as poster design really is not my forte, I feel I have stepped out of my comfort zone with this brief.

Reflect: Final Entry

The Reflect brief for LCA End of Year Party, was a chance for me to do a quick live brief! I found out about the brief late, which only gave me the afternoon to complete a poster. I enjoy working under pressure and from my experience of working industry you do only have short timeframes to complete things. Being able to work under pressure and priotise work is something I pride myself on. 

I looked at posters produced in 1990s such as posters for Fantazia Raves. They are a great example of visual imagery and surrealism! As I only had an afternoon, I had to source my own imagery instead of creating my own. By using 90’s imagery it was relevant as the 90’s seems to be back in fashion.

The brief improved on my layout and type skills. I wanted to create a contemporary modern poster with an element of interest by using eye-catching surreal imagery. I wanted the type to be clear and easy to read as well as appealing to my target audience of designers and creative students, sometimes simple works best. I wanted all the information to be clear and easy read with the sponsors at the bottom.  

From my final entry to Leeds College of Art Student Union you can see I have kept to a clear and minimal design, this is because I am appealing to a creative young audience of designers. Despite only spending an afternoon on this brief I am happy with what I have produced, especially as poster design really is not my forte, I feel I have stepped out of my comfort zone with this brief.

Reflect: Design Decisions

I have been experimenting with type and imagery. The added interest of using surreal eye-catching imagery draws attention to the poster. Overall,  I wanted to create a contemporary and modern poster that needs to appeal to my target audience of creative students and designers so sometimes minimal and simple works best.  I wanted the type to be clear and easy to read with the sponsors at the moment.

Reflect: Primary Research

Recently,  I have been looking at and taking inspiration from posters from the 1990's for Fantazia raves, I think they are a great source of visual imagery and surrealism. As I only have the afternoon to create a poster , I will be having to source imagery instead of creating my own. So I will mainly be involved with type and layout, which is good as I poster design is not my strong point. 

The 90's seems to be having a revival at the moment and seems to be back-in-fashion and with most graduates born in the 90's I felt this was appropriate and relevant for the brief! I love the vibrant , psychedelic colours and surreal imagery. I think it works and adds real interest in the event, unfortunately you do not really see this today.

this is one of my favourite posters I have seen for an event. 

Student Union: Poster Design for End of Year Party

On Monday we were briefed by the Student Union about a live poster brief for the LCA End of Year Party, called Reflect. I have given myself the afternoon to quickly produce a poster as it will be a quick live brief for me to complete in a short timeframe and good practice for industry. They have attached some moodboards of images to be inspired by, and a look that they after, stuff that reflects. I will be using existing images as I haven't got the time to do photoshoots etc, but I will be mainly concerning myself with layout, type, and sourcing images.