Visual Research
I am close friends with fashion design student Madeleine Westbrook and I kind of already have a clear idea on the "look" she is after. At the moment she simply needs a logo, and tags made. We are both in to fashion so this is set to be an exciting brief. As this is a branding brief, I began by gathering different visual ideas from Behance and Pinterest, on ideas for colour palette and font choice.
I am really fond of the sans serif font, it looks really elegant and sophisticated. I like the idea of embossing the logo onto card.
I like the idea of the laser cut "O" this would really work with the fashion name "Oblivious". It looks simple but I think it looks really elegant and chic.
I have always been a fan of the Acne fashion logo. Just thought I would include it.
I am really fond of this branding, and it suits what Madeleine wants for Oblivious. As her fashion brand is all about the ethics and consumerism behind fashion it would be a good idea to use recycled paper.
Colour palette/Paper stock is something I need to consider, I really like the pastel shades of these fashion tags. I showed Madeleine the above and more visual research I have gathered and she really likes the ideas so far. Its good that we are on the same wave length!
Next Steps:
- Simple Logo/shape - at the moment Madeleine likes the idea of a star
- Font Choice
- Begin Mocking Things Up
- Consider Paper Stock
- Show ideas to Madeleine
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