Madeleine Westbrook is a conceptual women’s-wear designer. After finishing her Fashion Design Degree at Leeds College of Art, she plans to launch her fashion brand, ‘Oblivious’; a brand focused on creating ethical and organic, unique fashion pieces. The brand is called Oblivious, because as consumers we can be sometimes “oblivious” as to where and how our clothes have been made/produced. I took on this brief as an opportunity to delve into my interests of Fashion and branding. For the swing tags for Madeleine to use; I used a thick white card stock to print on. I printed the logo onto acetate as well, the double effect works well for the brand and the word Oblivious. It looks contemporary and modern which fits well with the target audience.
Madeleine was really happy with the outcomes as was I. If I were to have more time on the project I would like to have experimented more with printing methods and stock. However, this is something I can do now for Madeleines End of Year Show.
I was also working to a deadline that added pressure, however with Madeleine also being very organized this was not an issue at all, and everything was completed and within Madeleine PPP deadline.
