Hillview Honey – Client
With this brief being live, one obviously strength was working with a client. . As a client, Ann was very easy to work with, as she helped put together a substantial brief with enough detail to work with. For the design I chose the particular typeface, “Bromello” which is a modern script font. I felt this gave the overall look a real rustic, organic, hand made vibe which would appeal to my target audience. I used Inconsolata as my secondary font, which gives it, again, a rustic vibe as it looks like a typewriter font which adds to this high quality yet handmade vibe.
With my new found interest and close eye for typefaces, it was fun to create a custom logo form. I am pleased with my final photographed outcomes, and I am happy with the overall look of the honey jars. The hessian jar toppers and hexagon honey labels really complete the rustic look my client and I were after. The brown paper gift bag with the logo looks good and works well.
I have never done a packaging brief before, so I was out of my comfort zone. Overall, I am really happy with my honey jar labels, and one happy client! I used Hessian materials tied around with brown twine to use as a topper for the honey jar. I felt this added a real rustic, authentic earthy vibe to the honey jars whilst making them look really appealing to buy. For the photoshoot, I used props of a honey drizzler, and brown paper gift bags to make the shoot look authentic. The honey jars are simple and clear, the “Made in Devon” adds a homey rustic feel, hopefully tempting customers in Devon to buy the honey. I have really enjoyed this client-set brief and I hope to see my labels in use.
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