OUGD603: Brief 2 / La Petite Maison

I spoke to owners of La Petite Maison a restaurant in Topsham looking to rebrand and update their current dinner and drinks menu. With freshly prepared seasonal, local, organic and wild food, on an ever evolving menu, guests can enjoy a taste of La Petite Maison, served in the relaxed ambience of the restaurant. The owner/client allowed me to give the rebrand a go and want to see their new menu to reflect these qualities.

The dinner menu must be be printed as A4, on a stock of your choice and displayed however you choose on each table. Due to limitations on printing cost, the client would like to keep the design down to black on stock. It must portray sophistication as the chef is michelin star trained and the food served is of high quality.

I chose ‘Sophia’ as my chosen brush typeface for the restaurant. This font is fairly shabby chic but it appeals to my target audience as it gives the restaurant a rustic yet high quality charm. As my header font I chose Futura, the classic geometric sans serif. It is crisp and clean forms and reflects the appearance of efficiency and legibility. I chose Edmondsans as the Sub-Heading typeface as it is clear and contemporary and works well, as it is very legible for the customer. For body copy I used italics ITC Playfair, a transitional  typeface design, this works well stylistically for the bodycopy, when explaining the food it adds a real flourish and flair to the menu.

I first began by doing some initial research into menu design. I took huge consideration into type hierachy and typefaces. The menu created really emphasises the fresh good quality local produce served at Le Petite Maison as well as encompassing the personality and ambience of the restaurant.

Overall, I am really pleased with what I have accomplished within the two week time frame. The menu’s portray sophistication and quality, especially as the chef is michelin star trained and the food served is of high quality. Type Hierachy and knowledge of typefaces have been taken into consideration. I have created a menu design which emphasises the fresh good quality local produce served at Le Petite Maison as well as encompassing the personality and ambience of the restaurant. I am happy with the professional looking photographs I have taken for the brief as well, more can be seen on my blog. Overall, I hope the client likes what I have produced, and hope to see it used in the near future.