Olivia’s is an award-winning Delicatessen based in the river town Topsham, in the heart of Devon. Selling a range of high quality cooked meats, local cheeses, bread, and unusual and foreign prepared foods to a middle class market.
Olivia’s Delicatessen brief was a rebrand I worked on with course mate Helen Street who has strong interest in branding and packaging. Our target market for Olivia’s is the middle class who have the money to spend on delicatessen products as they love local products and authenticity. So our branding design reflects this. By using a hand brushed logo this symbolised the hands on approach, as well as appearing refined and upmarket to reflect the target market and the high quality produce.
I enjoyed working on the illustrations, something I am not used to doing and they really created a strong aesthetic. A strong visual aesthetic was important especially because the printing was limited to black and white. For our photoshoot, we bought a selection of fresh breads, coffee beans, brown paper bags, croissants to give more context and background to our photos, as well as making fresh baguette sandwiches to photograph. I am really happy with how the photographs look and will look great in the portfolio.
Overall, I enjoyed this brief the most as it was fun and light-hearted. For the End of Year show Helen and I will be extending Olivia's Deli. Extending it for the end of year show will give us plenty of time to create lots of elements such as a laser cut menu, screen printed bags, as well as packaging for preserves and pasta. We had grand ambitions for the brief but with looming deadlines, we could not do everything we wanted to do. For End of Year show I simply wanted it to be interesting for people to look at, I didn't want to just produce a poster and stick it up on the wall, woow. Below, is a quick sketch I did of a potential set up. A rustic looking counter would provide a surface for all the food packaging to sit as well as clipboard menus, shelves to the left will hold a range of different branded mugs and takeaway cup. We also have ambition to create a laser cut menu to go on the wall behind. We also plan on having a roll of brown paper which has specials etc.
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