Sunday, 1 November 2015

La Petite Maison: Menu Design Research

Initial Research 

Consideration needs to be taken regarding type hierachy. I want to create a menu design which emphasises the fresh good quality local produce as well as encompassing the personality and ambience of the restaurant. The below menu's I found on Pinterest and Behance as a source of inspiration. 


Really chic, elegant, contemporary and minimal, I find a menu with too much text/choice distracts and overwhelms the customer.

The type hierachy here is really well considered, I like how plenty space surrounds the Joe's Coffee logo. Really clear and legiable menu.

I am really fond of the restaurants logo type choice, it looks really elegant.

I am fond of the menu on the clipboard, although it has been done over and over again I feel it adds a rustic, yet contemporary charm and would fit the target audience of the restaurant I am designing for. However, on this example I feel the type is too small.

Rather Hipster, and not sure I like it. I swear every other menu looks like this. And Sandwich is spelt wrong. 

A reminder for myself to consider different outcomes for this brief, not necessairly a stand like this, but to consider drinks/food menus, mocked up aprons t shirts servettes, how can I apply the logo to different deliverables etc etc...

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