Monday, 2 November 2015

La Petite Maison: About/Research/Identifying Target Market

La Petite Maison 




La Petite Maison is a restaurant in Topsham, Devon. In Devon,  local food and suppliers are, in abundance. Fresh fish, meats, game and of course vegetables are all from local suppliers. 
At La Petite Maison we try to bring a little of that Westcountry magic to our restaurant. Using the finest local produce our chefs, Douglas Pestell and Sara Bright have created an award-winning menu of mouth-watering modern British cuisine. And with friendly service and a warm, Westcountry atmosphere you’ll be sure to leave our restaurant with a smile on your face.
Size and location are important factors in the choice. The headchef says; “A maximum of 30 covers was about right for the sort of family orientated atmosphere we wanted to create, we build up a very personal relationship with customers. On most nights it’s like a private dinner party for friends.”

From doing some initial research, I feel I have identified the Target Market for the restaurant re-brand: 

  • People who like to fine dine 
  • Contemporary new money individuals 
  • Rustic
  • Middle to Upper Class Market 
  • People who like finer things in life 
  • People who are willing to spend more on quality local and organic produce
  • Quality over Cost  

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