Hillview Honey: Initial Research

Initial Research

As a starting point, I began by doing some initial research on existing honey jar designs which I found on , none other than, Pinterest!

 

This was part of designed as part of the Honey Club (based in London).  They developed a range of patterns for the packaging. Each pattern has been generated with an ‘invisible honeycomb grid’ allowing flexibility in a rigid system. I like the simplicity of the design, and suits my tarket market. I also need to take into consideration what shape label I could use!

 

Hillview Honey is made up of pollen from primarily clover flowers but lots of other wild flowers such as the ones pictured above, which could be an idea when it comes to designing or even thinking of a colour palette. Perhaps I could incorporate flowers into the design of the honey labels? 

I like the geometric simple bee shape logo, as seen above, it really reflects the natural hexagons found in honeycomb.

 

I like the idea of creating a hand stamp and stamping my own labels to tie around the honey jars such as the example above.

 

I could test out my drawing ability by drawing a bee? 

 I could create a repeat pattern? this could work well printed as a jar topper!

 

Thinking well ahead, but I like the simplicity of the brown paper jar topper stamped with the logo of where it is from and finished by a string tied around, very simple yet effective. It looks rustic and would appeal to my target market, which is people who shop at food markets and have money to spend money at farm shops as they feel like they are buying into the home-made rich quality/organicness of the honey. I feel brown paper always seems to add a rustic, earthy vibe to a project..