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Brief
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Hillview Honey is a small honey producer
operating in the West Devon/North Cornwall area. We concentrate on producing
top quality honey from the local clover pastures. The business is owned by Anne
O'Farrell, who has been keeping bees for 14 years in Pyworthy and the Upper
Tamar area.
About the honey: It is
primarily clover honey with some blackberry, tree and wild flowers. We do not
place bees near oil seed rape as we feel this is detrimental to the quality
of the honey.
Hillview Honey needs a new logo, as it is now a well-established
honey growing in popularity in the Devon/Cornwall region. The previous logo
is out-dated and in re-brand to suit the target market. The Honey is stocked only
in local farm shops, with emphasis on organic and local products so consider
who shops at these places. The owner would like to see the logo working
across a range of materials including, honey jars, paper bags and leaflets.
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Background/Considerations
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Research into existing honey brands and
packaging (primary/secondary)
Consider target audience and tone of voice.
Consider different promotional materials (web
presence)
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Mandatory Requirements
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Deliverables
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Relevant
Blog posts to support the development of the brief
Photographed
Outcomes
Minimum
of 5 Design Boards
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A logo
Range of designed products (eg. Honey Jars)
Leaflets
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Studio Deadline
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Module Deadline
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23/05/16
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