Existing Honey Label//Initial Ideas

Below, are the existing Hillview Honey jar labels. As you can see, at the moment the labels are fairly outdated and need refreshing for the target audience. The Honey Brand is expanding, and is going to sold on her stall and in a couple farm shops in Devon. Ann (client) has got more people involved in helping her out, so it is important that the label is new and more appealing to a modern customer. To begin with I first narrowed down and specified the target market, so I know who I am designing for and who is going to be buying the honey:

Target Market: 

• People who shop as West Country farm shops/farmers markets
• Middle to Upper Class Market 
• People who like finer things in life 
• People who are willing to spend more on quality organic produce
• Quality over Cost  
• People who like to buy local unbranded produce

I asked Ann (client), what information needs to go on the Jar Labels? 

• Name of the Honey = Hillview Honey
• Weight 
• Made in Devon
• Produce of England
• Address/Lot No.
• Best Before End

Existing Hillview Honey Label

Initial Ideas

The label needs to be one colour on stock, to keep printing costs down. I spent some time sketching out some initial ideas, that are going on in my head.

I have figured that the design needs to be clean & minimal, contemporary and niche to appeal to the target market. I will also add a material jar topper to add a rustic charm to the jar, so it will sit nicely on the shelf.