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BA (Hons.) Graphic Design
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LEVEL
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STUDIO BRIEF
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Oliva’s Deli
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Module Brief
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Semester
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Outcomes Assessed
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Module Tutors
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Brief
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Olivia’s is an award-winning Delicatessen based in the river town Topsham, in the heart of Devon. Selling a range of high quality cooked meats, local cheeses, bread, and unusual and foreign prepared foods to a middle class market. Since gaining popularity and success within Devon, they are in need of a logo/identity that can be applied across their range of produce as currently they have no visual identity. Packaging and other graphic elements such as menu boards, deli wraps, take-out coffee should be redesigned so that all aspects are consistent with the brand’s identity. |
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Background/Considerations
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Primary and Secondary Research into Delicatessens
and different brand identities.
Consider different materials to produce, for
example deli wraps & takeaway coffee cups. How can you extend the brands
identity across different platforms?
Consider who is the target market for Olivia’s
Delicatessen. How would the design style appeal to the target audience?
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Mandatory Requirements
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Deliverables
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Photographed
Outcomes
Relevant
Blog posts to support the development of the brief
Minimum
of 5 Design Boards
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Designed
Deli Products
Research
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Studio Deadline
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Module Deadline
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10/05/16
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23/05/2016
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